Cibus in Parma from 3 to 6 May: 70,000 visitors and thousands of foreign buyers are expected

Cibus in Parma from 3 to 6 May: 70,000 visitors and thousands of foreign buyers are expected

Parma, April 21, 2022 – Cibus is back, the first major international agri-food fair organized by Fiere di Parma and Federalimentare. To twenty-first edition, from May 3 to 6 Thousands of foreign buyers and visitors are expected. This is the leading event for the Italian agri-food sector: a biennial international showcase for many new and sustainable products. There will be more than 3,000 exhibitors of “Authentic Italian” products. In addition, nearly 2,000 major buyers from the United States of America, Europe, the Middle East, South America and ASEAN will arrive. Already registered too 50,000 professional traders Italians in Distribution and Catering, who at Cibus not only serve all their existing and potential suppliers, but find ideas and solutions for all Food & Beverage channels.

Today the program presentation “Destino Cibus”: guided tours and themed itineraries at the fair and in the area, dedicated to typical products, territoriality, far from home and sustainability. Among the many initiatives organized, the “Cibus4Sustainability” project stands out good sustainable practices of industry and distribution, conceived and organized in collaboration with PwC Italia, which will be presented in the presence of national and international retailers and large agri-food companies on the 4th of May.
The “Cibus Innovation Corner” is the fair’s space where the most innovative products will be displayed, selected by a jury of experts. Startups’ product and project innovations will be presented at Le Village by the Crédit Agricole Parma area, with the support of ICE – Agenzia. Finally, it should be noted that 2022 will be the first edition of Cibus “carbon neutral”.

“Also this year,” he said. Roberto Place, general manager of ICE – Agenzial’ICE accepted Cibus’ invitation to support and accompany Italian companies in the agri-food sector. And it has done so since the preparatory phase of the event and below the date: numerous communication actions in some of the most illustrious food magazines in the world and an expectation of 390 among specialized buyers and journalists in the sector from 42 countries. The ICE Agency and the Ministry of Foreign Affairs and International Cooperation thus intend to confirm their contribution to support the Italian agri-food sector, which in 2022 aims to consolidate in the traditional outlet markets, the EU, USA and Canada, and those in evolution. like the Gulf countries or, in the Far East, like Japan and China”.

Ivano VacondioPresident of Federalimentare, highlighted the importance of Italian Food & Beverage: “If there is one thing that has taught us in recent years, it is the importance of this sector. Internally, Food & Beverage represents a true vector of social cohesion, while if we look at exports, our excellences in the world continue to represent a source of wealth through which we can help the country’s economy. And Cibus, as a showcase for Made in Italy food products, must remind us of this: even in difficult conditions as we are facing, it is important to celebrate our products, to do so with Italian and foreign buyers, remembering the great value of what we produce in economic and social terms”.

On the role of Cibus, Antonio CellieCEO of Fiere di Parma, said: “Cibus has never stopped in the last 2 years: supporting the ‘sourcing’ of foreign operators with MyBusinessCibus.com; organizing CibusForum in the dramatic 2020, inaugurating the resumption of fairs in September 2021 and presiding over the Expo Dubai with its own pavilion. Because for 40 years this has been the mission we have shared with Federalimentare: to defend authentic Italian and support our exports. Cibus 2022 is already back to pre-pandemic levels in terms of quality and quantity of exhibitors, more than 3,000, all strictly Italian, and 70,000 visitors expected, strictly professional, of which more than 10% from abroad; from May 3rd to 6th, once again the whole world comes to see for itself the miracle of Made in Italy food through its tireless ​business and its wonderful territories”.

They will think about inaugurating the Cibus 2022 Stefano PatuanelliMinister of Agricultural, Food and Forestry Policies and Manlio Di Stefano, Secretary of State at the Ministry of Foreign Affairs and International Cooperation.